Research

Understanding New Zealand consumers is part of Bauer’s Insights IQ team’s DNA.

We excel at bringing data to life through knowledge curation, storytelling and smart data-analytics. Our team champions consumer insights across our business and is in a prime position to add value to yours.

We have a full suite of quantitative and qualitative research solutions including:

  • Profiling your customer via our proprietary panels, comprising more than 10,000
    New Zealanders plus our digital analytics tools.

  • Testing your product or service and providing testimonial feedback.

  • Creating a segmentation of your audience to enable a more targeted approach.

  • Advertising effectiveness studies – from full econometrics to post-campaign analysis.

  • Trend analysis across a number of categories and topics: food, travel, entertainment, home, sustainability, trust, fashion and beauty.

Our research team brings complementary expertise in research, media and consulting across multiple markets and industry sectors. This gives fresh thinking, energy and innovation to all our work. Our ability to bring data to life through creative storytelling is also a particular strength. But it is our Responsiveness Guarantee – the ability to be in field within 24 hours of being briefed and delivering insights within the tightest of deadlines – that truly sets us apart.